Our Mission
At SASSY we are set on providing products that prioritize women's health!
Aren't you tired of irritation, plastic, and uncomfortable pads? Look no further! Our journey began with a simple but profound goal: to offer affordable and eco-friendly sanitary pads to women across Ethiopia. We understand many women's challenges in accessing reliable menstrual products, and we are here to change that narrative. At Sassy, we are not just a brand; we are a community dedicated to empowering women, promoting health, and fostering a sense of solidarity.
The Future Of Sassy
We aim to begin manufacturing our sanitary pads locally. This step will not only help us maintain the highest quality standards but also create more job opportunities for women in Ethiopia. By manufacturing locally, we can better meet the needs of our customers and support the local economy. Our goal is to ensure that every woman in Ethiopia has access to the menstrual products she needs, while also fostering economic growth and development.
Empowering Women Through Employment
We are proud to create job opportunities that empower women. We hire an all-women team, ensuring our workforce reflects our commitment to female empowerment. By offering these job opportunities, we help women gain financial independence, build their skills, and contribute to their families and communities. Our workplace is a space where women support each other, grow together, and take pride in their work.
"Empowering women isn't just about providing opportunities; it's about giving them high-quality products that ensure their comfort, safety, and confidence every day."
Mufarihat Kedir
Founder & CEO
“At Sassy, every product we create is more than just a sanitary pad—it’s a step toward empowering women. My journey to founding Sassy began with a personal challenge highlighting a widespread need. A few years ago, I constantly relied on sanitary pads I brought from abroad because of the limited local options. This personal struggle made me realize that if I faced this issue, many other women were, too. This realization ignited my determination to change the situation. I envisioned a brand that would ensure every woman feels confident and comfortable, no matter the time of the month. That vision brought Sassy to life.
At Sassy, we firmly believe every woman deserves to feel confident and dignified. Our mission is to provide sanitary pads that offer comfort, reliability, and affordability, all while maintaining the highest quality standards.
As we plan to expand our facilities, we see this as an opportunity to do more than just produce sanitary pads. We are committed to creating jobs for women and supporting sustainable development in Ethiopia. This initiative is not just about growth—it’s about enriching our community and empowering our customers.”
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